The£lobsterrollraiseseyebrowswhileabeefWellingtonfortwocosts£ humble sandwich is beloved of Brits the length and breadth of the country when looking for a simple snack.

However, the £44 price of a 'Scottish Lobster Roll' at one of celebrity chef Gordon Ramsay's restaurants could prove hard to swallow.

The television chef came in for criticism from some would-be diners after plugging the a la carte main course, on sale at Gordon Ramsay Bar and Grill in Mayfair, west London.

The Scottish Lobster Roll is served with capers, avocado, lobster bisque mayonnaise and Koffmann's fries.

The Scottish chef's post was met with cutting remarks from a number of people on social media.

Celebrity chef Gordon Ramsay's £44 lobster roll is raising eyebrows higher than its price point.

The Scottish Lobster Roll is served with capers, avocado, lobster bisque mayonnaise and Koffmann's fries.

 One wrote: 'I have a huge respect to chef Gordon, but what the heck is that?'

Simon Hendry sarcastically posted: 'Casual dining.'

Another joked: 'I'm sick of being a millionaire, what should I do with my money?'

Ramsay, 57, boasted about the pricey dish and said: 'The team at Gordon Ramsay Bar and Grill Mayfair got your weekend covered with this delicious Scottish Lobster Roll.'

However, other people were more forgiving of the price, with one simply stating: 'Looks delicious.'

It is believed John Montagu, the 4th Earl of Sandwich, invented the sandwich in 1762 after asking for beef between two slices of bread so he did not have to leave his card game.

Since that time, the sandwich has been incorporated into virtually every cuisine of the West by virtue of its simplicity of preparation, portability and endless variety.

Ramsay was approached for comment last night.

Gordon Ramsay's mains